Are you looking for a fun and informative way
to grow your email list?
CREATING A QUIZ MAY BE JUST THE THING
YOU ARE LOOKING FOR!
Quizzes are one of the most popular ways to build your email list. Most of the quizzes I see are fun, slightly silly quizzes about where we should be living or what color is our personality. However, there are many opportunities for you to use a quiz to build your email list and to provide customized information to your prospect based on their answers to your quiz. I can help you set up a quiz and connect it to your email service so that you have a unique tool for lead generation and list building.
Quizzes can be very simple 1-category quizzes or very complex quizzes with many different answers. I can advise you what would work for you and your business.
You may be thinking that a quiz would be great for lead generation but also might feel that they are complicated to create. It is not complicated and I can walk you through the process.
I will help you figure out a quiz that will help you generate new leads for your business and grow your email list. Before you know it, you will have a quiz integrated with your email service and you will be generating new leads. Pretty simple and if, for some reason, I can’t work with your email system I will let you know when we talk.
Quizzes are fun and offer many advantages over the use of reports or checklists – easier to consume, and also entertains, engages and educates. Together we can create a new way to do lead generation that is faster, fun, highly responsive and I can take care of the process for you.
Starting at $1,997
• One 90-minute consultation
• Complete questionnaire prior to our session
• Identification of the optimal style of quiz
• Quiz creation guidance using Interact software
• Setting up the final quiz with three results
• Setting up delivery of customized quiz results and email automation
Having a quiz as part of your lead generation process is only part of the story. Together we will review how your quiz integrates with your business and identify opportunities that you can use to communicate efficiently and effectively with your prospects. We will also work on tracking metrics so that you are aware on how the quiz is working and help you make incremental changes to improve conversions based on your desired results.
Some Commonly Asked Questions
Will this work in WordPress?
Interact quizzes are not limited to being used on WordPress.
There is a WordPress plugin that helps if you are using a WordPress website.
Will the quiz integrate with my email service?
Interac quizzes interface with many email services. Click here to see the current list of integrations for email.
What are email or autoresponder followup messages?
It is one thing to be able to collect a prospective clients name and email address in exchange for your lead generation offer. What is commonly overlooked is the email followup. Using an email tool like Aweber, Mailchimp, Active Campaign, Infusionsoft or one of the many services on offer, email followup messages can be set up once and be used automatically whenever anyone signs up to that particular list.
Having emails set up ready to go out automatically that fit with the lead generation offer helps to solidify your name in your prospects mind, you are able to share your expertise and knowledge, and ultimately, by building a relationship with them (albeit by email), make it easier for them to hire you.
Help your prospective clients get to know you and your expertise using the automation of email delivery. It is set up once and it can run automatically forever.
How many messages are necessary for email followup?
I once worked with a coach who had a one year long autoresponder message series.
I am not suggesting that you set up a series like that but I like to think about having at least 10 messages that are set up to followup after someone signs up on your website.
Say you have a 10 question quiz. Your email followup could include 10 more messages highlighting some important and useful information about each of the 10 questions.
Maybe 1 question is “how often do you eat fish?” You could have an email talking about the importance of eating fish and highlight the fish they could be eating more often than other kinds of fish and why.
Email followup is an important element that is very often overlooked. The most common reason I hear is “I don’t know what to say in the followup.” I am here to help you create the followup that will work for you and your business.
Can I have more than 1 lead generation tool?
Yes, absolutely. Even if your business has a narrow niche, there are probably a few different approaches to your work where you could use different lead generation tools. For instance, if you are a health coach, you might have a lead generation report about general health, and you could have another that focuses on physical activity and another that focuses on nutrition and recipes and another that focuses on self-care for health. One of those reports might be more enticing to one client than another, and you will have them all as potential new clients.
Can I use a quiz/assessment as part of my business services?
Yes, you may have access to an assessment that you use in your business practice.
As an example, the Sacred Money Archetype is a quiz that is a collection of 8 questions in 8 different categories and it is designed to help your clients discover their personal Money Archetype. Another example of a multi-category quiz or assessment is one that is looking at planning, productivity and implementation skills and might identify the quiz taker’s weakest category and deliver a customized answer for that specific category.
What can happen with these larger complicated quizzes or assessments is that often the score is calculated incorrectly and the result does not resonate with the quiz taker. Automating these more complex quizzes makes it easier for the quiz taker and almost guarantees that the results are more accurate.
If you see a need for a more involved quiz or assessment to be created for your business, let’s talk. Email me at firstname.lastname@example.org and we can set up a time to talk.