A signature system is a great entry point for your ideal clients to first work with you. They wake up at 3am in a cold sweat wondering how they will find a solution to their problem…
They pull out their iPad or phone or computer and start looking around for relief from their problems. They find you and they read the information about you and your signature program and they know you are the person who can help them.
They sign up for your awesome free gift (pink spoon, irresistible free offer) and immediately receive an email from you welcoming you and reinforcing the fact that you are the person who can help them. You send them information about how you can work with them and the first offer is your Signature System – “5 Magical Steps To Solving Your Ideal Client’s Problem”. Your potential new client instantly feels relief knowing that you can help them and, after sending you a message, they fall asleep!!
Sounds wonderful for you AND your ideal client, doesn’t it. A signature program is great for many reasons. Here are a few:
- A system is tangible and as an entry product, reasonably priced. The barriers to signing up for your signature system program are lower than a higher-priced program.
- It has a finite length and in the eyes of your potential client, it is easy to give it a try.
- It is a step-by-step process that is easily understood and focuses on the benefits and outcomes that your ideal client is looking for. We LOVE systems.
- Your signature system is unique and approaches the problem from your prospective and and with your life experience. Yes, others may be focusing on the same problem but not in your unique way and with your unique point of view and experience.
- Your clients get great results quicker because they are following a step-by-step process led by you. Rather than reading and collecting information, you are giving them a plan for transformation.
- You can help more people with a signature system. You can build your business with a single signature system. You can deepen learning and offer VIP days focusing on one aspect of your signature system. You can leverage content and build longer programs. You can spin off content into its own product.
A signature system is the foundation for your business. It defines you and your business. Everything hinges off your system. It is all about your business funnel. Your free gift is a version of your signature system. It may be a collection of short audios or videos discussing various aspects of your signature system. Visitors to your site will want your free gift and will sign up to receive it. You know what they are interested in because you are clear on who your ideal client is.
They really like what they learn from your free gift (remembering that this is something is keeping them up at 3am) and they buy your entry point signature system.
They get great results and the program is over. Maybe they have had enough and they are complete for now. Others will want to continue working with you.
It all starts with a well-defined ideal client and your signature system. Want support and advice on building your own signature system? Complete my short strategy session application and we will set up a time to talk.